16 December 2013

The 12 Benefits of Biking: Community

There is a wonderful - or perhaps many wonderful - biking community(ies) in Denver. Road bikers, mountain bikers, commuters, cruisers. You name it, Denver has it. BikeDenver is a great local organization that encourages the bike communities that exist here. It also advocates for better bike infrastructure, educates people about safe riding and sharing the road.

I haven't joined any of these communities. Not because they aren't welcoming. But because I rarely have enough time to go on group rides. That's something I'd like to change in 2014. A new bike shop opened in my neighborhood last week, so I'll look to it for organizing local rides or joining in the Park Hill Cruisers at some point.

I have found a bit of a community via social media through #everydayonabike. There are regular posters from Portland, Omaha, Ames, Tennessee, Australia and other locations all over the world(ish). And I'm  now following many people who bike regularly on Instagram. It's so motivating to see how much people ride - without any fanfare. I will miss the #everydayonabike posts when 2013 is over. I hope people continue to use the tag.

Thank you to everyone who has joined me in this adventure!

15 December 2013

The 12 Benefits of Biking: Biking Mom Means Biking Kids

I'm going to combine benefits #6 and #7 because they are so closely related.


I may be forever known as the Biking Mom now. The kids and I bike just about anywhere we go (within reason, of course), particularly in the summer when we have relaxed schedules and nice weather. As a result, Benny has made some pretty significant round-trip treks. I think his longest ride to date was nearly 8 miles this summer - to go swimming no less.

Biking has become so predominant in our routine that a ride in the car is now a "treat." The kids have been trained to go to the back door when we're preparing to leave because that's where we retrieve the bikes. They typically don't complain about it any more either.

I've gotten better at being a biking mom. I know how to bundle Benny and Lila up appropriately and I have a 30-degree rule. If it's below 30, we don't ride. That means that we can't ride to school in the winter time, but we can ride home (thanks to the Burley trailer that has enough room for Benny's scooter). When it's hot outside, I'm smarter about bringing water and snacks and taking enough breaks. It's been a learning process, but we've nearly mastered it.

13 December 2013

The 12 Benefits of Biking: Marketing

I couldn't really come up with a good name for this benefit because it was such an unexpected benefit. Business promotion didn't seem right. Marketing is just about the best I could do.

Over the course of the year, I rode to many of the business meetings I scheduled. I'm lucky that almost all of my clients are located withing 6 or so miles of my home office. The unintended benefit of pedaling to those meetings was an automatic conversation starter. Often I would walk into a meeting with my helmet and people would exclaim, "You rode your bike!? That's so great." I was never looking for accolades, but a 5 minute conversation about biking in Denver would ensue. With new clients, this was a great way to break the ice. And, I believe, in a small way, it sets me apart from other consultants. I probably didn't gain any extra work by riding my bike, but people tend to remember things like that.

So, when it comes to marketing Struckman Consulting, now I just rely on the conversational benefits of riding my bike. At some point, I'll update my business website to include information about biking and its relationship to the way I work and how I see the world.

12 December 2013

The 12 Benefits of Biking: Geographic

I've never been great at reading maps. I can do it, but sometimes it takes me awhile to figure things out. Google maps on my iPhone is just about the best invention in the world.

But typically, I only need that app for driving directions now. The city of Denver has done a pretty outstanding job of creating a vast network of bike lanes and routes that allow me to crisscross the city with relative ease. I know where all of the major bike lanes are now and can get most places without a map. I know where to ride and what to avoid. But, the Google maps ability to show bike routes in green is pretty spectacular too - for the times when I'm riding somewhere that's new to me.

This map only show the dedicated paved bike paths in Denver. They link up with a
vast network of bike lanes and routes that allow for biking all over the city.

What's more: It's good for kids to walk/ride to school and around the neighborhood too. It gives them an opportunity to figure out where they're going - something that's not possible when they're riding in the back seat of a car. Studies also show that kids learn better after some physical activity. These seemingly simple mind stretches are another great benefit of taking the bike!


Annndddd, what's more: I've ventured into neighborhoods within my 3-5 mile proximity that I'd never, ever considered biking to before. I love experiencing a new location by bike. Everything is highlighted.

11 December 2013

The 12 Benefits of Biking: Environmental

Here we are, numero tres of the 12 Benefits of Biking. It's the last "obvious" benefit that I'll cover. Health, check - definite benefits, economics - check - I saved at least $540 this year by choosing the bike over the car. While most of these benefits also benefit society in some way, I benefited from them directly as well.

The environment is a little different. Yes, I certainly benefit from cleaner air and fewer cars on the road, but I don't see it everyday.

As the folks from Bike to Work Day say, bikes use no fuel, they require much less energy to build and they don't use toxic batteries or motor oil. "Each car is a small pollution factory." Well, ain't that the truth. And I drive an SUV (please don't judge - there's a long story behind that choice). By not driving it, I'm helping the environment even more.

To think about the environment is to be a bit forward thinking. I'm not talking about progressive or even liberal. It's just considering what you do today could impact people in 5, 10, 20 years and beyond. So our choices matter, even if they don't impact us directly or in the moment. Although riding my bike is a small piece of making less of an impact, it's an important one.